Commercial:
A short and punchy animation that advertises your product or service to your audience. Quick and attention-grabbing works well here in today’s vibrant and busy visual world!
Explainer:
These are a little longer and work well to educate your audience in something a little more detailed and perhaps unusual. They can also act as a commercial, but due to their nature being a little longer lack the attention grab – and are best served to accompany or follow up a commercial.
Awareness Film:
A lot of the work we do is not about generating profit or sales, but simply spreading an important message. Are you a charity that wants to share it research findings, or a government department that wants to share an important social message? Then this one is for you.
Internal Comms:
It’s all very well ensuring your customers or audience are aware of your values, your usp, your tone of voice and your products or services, but are your staff? These are a great way to inform and ensure retention of information key to making sure all the other work is maximised by your team.
Marketing Promo:
Perhaps you had a specific new product to launch, or an bolt on service you want your existing client base to know about. Your brand is established – this is a great way to add to it.
Branded Motion:
Many articles predict that ovve 90% of the content online will be moving / motion in 5 years. You may have a series of videos, a catalogue of products – but they’ll sing even more with a strong coherent visual that decorates them – from animated logos to copy lines, headers and titles.